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The Doyle Collection Case Study

The Doyle Collection

Background
The Doyle Collection (previously JurysDoyle Hotels) is one of Ireland’s leading hotel groups. Headquartered in Dublin, the group consists of a portfolio of luxury properties in Ireland, the UK and the US. The group has been though a significant amount of change and restructuring in recent years, including the divestment of the JurysInns chain. Recently the Doyle Collection has undertaken a major rebranding exercise and invested significantly in each of its 11 properties to bring them up to a new standard of modern luxury.

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The hotel industry is notoriously competitive – and Ireland is no exception to the rule. In
order to stay on top of our game, it is imperative that we have reliable, accurate and up to date information available to all key decision makers within the group.

We started working with Ciall Systems in 2002. At that time, the challenge facing us was to streamline financial and management reporting across the group. In particular, our focus was on speed, reliability and elimination of the myriad of spreadsheets that were in use for reporting purposes.

Solution

Working closely with Ciall, we decided to implement the Enterprise Reporting (ER) product from Microsoft. Using data captured from our ERP and Reservations systems, ER allows us to analyse the performance of each property within the group and to prepare our group consolidated financials. We have developed suites of reports that provide the financial management team with fast and reliable information, including Actual/Budget/Prior year comparisons, profitability, benchmarking and trend analysis.

 

As the group has changed and evolved throughout the years, we have continued to adapt Enterprise Reporting to reflect out latest reporting structures and requirements. These changes have included the addition of Sales and Marketing reports to analyse sales performance, effectiveness of marketing/promotional campaigns and review the business mix (Rooms, Bars, Restaurants, Conferences, Events etc) by property. Each time we restructured or changed the organisation, ER was able to move with us and easily facilitate ongoing access to current and comparative data for the many shapes of the group.

Benefits
Implementation of ER as our Group Reporting and Consolidation tool saves us time every month end. The solution developed with Ciall includes an interface that transfers data from our main transaction systems into our reporting environment in a matter of minutes. Group consolidated reports and the preparation of all the required supporting analysis are then available at the touch of a button. And best of all, there is now one definitive version of the group numbers – no debate over which spreadsheet to use or include in the monthly board papers!

Neal Murphy
Group Financial Accountant
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